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General Smartphone Usage:
Smartphones have become an integral part of users’ daily
lives. Consumers use smartphones as an extension of their desktop
computers and use it as they multi-task and consume other media.
- 81% browse the
Internet, 77% search, 68% use an app, and 48% watch videos on their
smartphone
- 72% use their
smartphones while consuming other media, with a third while watching TV
- 93% of smartphone
owners use their smartphones while at home
Action-Oriented Searchers:
Mobile search is heavily used to find a wide variety of information and
to navigate the mobile Internet.
- Search engine
websites are the most visited websites with 77% of smartphone users
citing this, followed by social networking, retail and video sharing
websites
- Nine out of ten
smartphone searches results in an action (purchasing, visiting a
business, etc.)
- 24% recommended a
brand or product to others as a result of a smartphone search
Local Information Seekers:
Looking for local information is done by virtually all smartphone users
and consumers are ready to act on the information they find.
- 95% of smartphone
users have looked for local information
- 88% of these users
take action within a day, indicating these are immediate information
needs
- 77% have contacted a
business, with 61% calling and 59% visiting the local business
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